Anthony Vaccarello

Plum is renowned the length and breadth of Lebanon and in the Middle East for its unparalleled dedication to the art of fashion, beauty, health and music. In 2004, Plum proprietors conceived an enclave of multifunctional coolness and were the region’s first in transporting this unique philosophy to the Levant.

Plum is not a fashion store in the traditional sense. It harnesses a concept that abandons quick-fix retail remedies. The in-store eclectic interior design elements allow for clientele to linger at their leisure. Plum extends its expertise into wellbeing, both skin deep with Plum exclusive beauty products and perfumes, and even deep down with a bevy of natural and organic hits at the Health Bar.  The soul is further soothed by alternative music sounds. The CD Counter gathers a tribute of international tunes.

Plum Concept Store fuses prestigious fashion labels with desire. Delivering a boudoir of chic the store is ultimately designed as a gathering space for those wishing to do more than just shop.